Services

Influencer Agreement Playbook

Casey Handy-Smith, Managing Attorney

Designed For:

Any company or person that is reviewing influencer brand collaboration agreements on behalf of the influencer.

Purpose:

The purpose of this screen is to identify terms that would be harmful to the influencer, such as perpetual usage rights, broad exclusivity terms, and unauthorized media use.

Limitations, Assumptions, Details:

This screen was validated against 50+ influencer collaboration agreements and produced an overall accuracy rate of 98%.

Disclaimer:

The results of this screen may be used to assist in your review of a brand's terms. However, this screen is not intended to cover every topic that may arise nor dictate the relative importance of each topic that is covered. Use of this screen should be in conjunction with a review of terms by a lawyer who understands your risk profile and the context surrounding the particular relationship with the brand. This screen does not provide legal advice. AI accuracy rates vary based on a number of factors so always double-check all AI predictions. The views and opinions expressed herein are those of the authors and do not necessarily reflect the official policy or position of their associated organizations.

Casey Handy-Smith

Casey Handy-Smith has spent over a decade helping digital creators and online entrepreneurs navigate the complex world of entertainment and intellectual property law. As the founder of C. Handy Law, she works closely with 7- and 8-figure brands and has successfully negotiated influencer deals worth five and six figures with major companies like Procter & Gamble, Amazon, Meta, and Paramount Pictures.

Named a Texas Super Lawyers Rising Star three years running (2023, 2024, and 2025), Casey has built her practice around understanding what creators actually need—fairer contracts and better IP protection.

This AI-powered Influencer Agreement Playbook is designed to give you a solid foundation for creating contracts that actually work for creators. If you're looking for something more comprehensive—with advanced clauses, deeper customization, and step-by-step implementation guidance—there's an expanded version available too. Feel free to reach out to Casey directly if you'd like to learn more or discuss working together.

Website: contractcasey.com